Emir Beard Oil

Commissioned by a small business, this project involved the creation of a complete visual identity and packaging system for Emir Beard Oil.
Inspired by the rich scents, rituals, and cultural traditions of the Middle East, the brand was designed to feel refined, grounded, and timeless— translating heritage into a contemporary grooming experience.

The word Emir (أمير) translates to “prince” or “commander” in Arabic, symbolizing leadership, strength, and refinement—values that guided the brand’s identity. Drawing on this meaning, I crafted a brand that embodies luxury, cultural heritage, and confidence. The design features elegant typography, paired with motifs and visual cues inspired by the traditional Middle Eastern aesthetics.

Packaging Solution
To reflect the premium nature of Emir Beard Oil, the packaging was designed to balance luxury with practicality. Each bottle is housed in a soft, velvet-tie string pouch—adding a tactile, upscale unboxing experience. The pouches feature a heat-transfer vinyl (HTV) pressed logo, adding a sleek, branded detail that reinforces the brand’s elegance.

The beard oil itself is contained in a high-quality glass dropper bottle, chosen for both its durability and refined look. The dropper allows for controlled application, making it easy and convenient for everyday use—especially for customers on-the-go or travelling. This thoughtful packaging approach elevates the user experience while staying true to Emir’s values of sophistication, function, and cultural inspiration.