I’m a multidisciplinary designer working between Toronto and Houston, specializing in communication-driven design across digital, physical, and experiential spaces. My work is rooted in thoughtful storytelling, cultural nuance, and a deep attention to detail—creating outcomes that are visually refined, purposeful, and emotionally resonant.

Creativity has always been second nature to me. From a young age, I was drawn to making, observing, and expressing ideas visually. Yet when I graduated high school, the stigma surrounding the “starving artist” narrative felt unavoidable, and it discouraged me from pursuing creativity as a career. Like many, I took time to explore paths that felt more practical—studying medical administration and later graduating from flight attendant school—hoping fulfillment would follow stability. It didn’t.

Everything changed when I discovered the Art and Design Foundations program at George Brown College. For the first time, creativity felt structured, intentional, and viable. The program became a turning point, where consistent faculty recognition led to encouragement to pursue graphic design professionally. I went on to graduate with a major in Communication Design, shaping the strategic, concept-driven approach that defines my work today.

Throughout my studies—and continuing after graduation—I freelanced consistently, building my practice while collaborating with corporate teams, small businesses, independent brands, and entrepreneurs across a wide range of industries. This breadth of experience has allowed me to design fluidly across disciplines, including brand development, UI/UX design, advertising, experiential design, and illustration, while maintaining a cohesive visual language across every medium.

My work has been recognized through a handful of features. In 2019, I was selected for RAW Artists Toronto’s ‘Stellar’ showcase for my independent apparel project, Visualeyes. Most recently, I was featured as one of three designers on the Toronto Fall Home Show panel, alongside industry-recognized designers from HGTV—also as the youngest designer represented.

At the heart of my practice is intention. I care deeply about the why behind the work—how it functions, how it feels, and how it connects. Great design goes beyond aesthetics; it’s about clarity, resonance, and creating experiences that are thoughtful, purposeful, and human.

When I’m not refining pixels or obsessing over type, I’m constantly gathering inspiration— from local branding and packaging to interiors, travel, and everyday details that often go unnoticed. I love moodboarding, scrapbooking, experimenting with new creative tools, and staying curious about ideas that spark new ways of thinking.

About
Soraiyah

Let’s Work

It’d be my pleasure to bring your vision to life.