‘Passport To Glow’ Wellness Campaign

Passport to Glow Wellness Campaign
This seasonal wellness campaign was inspired by Toronto's hosting of FIFA, transforming featured wellness treatments into destination-inspired experiences representing participating countries. I led the creative direction across campaign branding, promotional materials, digital marketing assets, and in-spa visuals to create a cohesive and immersive experience. The campaign was designed to attract both tourists and local clients, increasing engagement while celebrating global wellness through a unified brand experience.

Instagram Posts
Created a series of Instagram carousel posts to promote the Passport to Glow wellness campaign, featuring the interactive stamp card experience and supporting promotional visuals. The designs were developed to capture attention, communicate the campaign concept, and encourage client engagement through a cohesive digital experience.

Passport to Glow Stamp Cards
Designed as an interactive extension of the Passport to Glow wellness campaign, the stamp cards encouraged client participation by turning each treatment into a step in their wellness journey. The concept brought a sense of discovery and reward to the client experience while reinforcing engagement, retention, and brand connection.

Campaign Signage Design
Designed in-spa promotional signage (24” x 36”) for the Passport to Glow campaign, using travel-inspired visuals to showcase destination-themed treatments, seasonal offers, and key campaign messaging. The signage reinforced the campaign identity while engaging both local clients and visiting tourists.