New Client Campaign

VIP First-Try Promotional Campaign
This campaign was designed to attract new clients through a $99 VIP first-try offer. I led the visual execution across multiple touchpoints, including poster design, social media advertising, and outdoor signage. Each asset was developed to maintain visual consistency, communicate value clearly, and capture attention across both digital and physical spaces, resulting in a cohesive promotional campaign focused on client acquisition and brand visibility.

The social media assets were designed for both Instagram feed and Stories to ensure optimal performance across formats. Feed posts focused on clear messaging and visual impact, while Story designs leveraged Instagram’s built-in link feature to create an intuitive, tap-to-access call-to-action. Together, the layouts balanced clarity, brand consistency, and ease of interaction, supporting seamless user engagement and conversion.

The outdoor signage was designed at a 24" × 36" scale to maximize visibility in high-traffic areas, with clear hierarchy and bold messaging to capture attention at a glance. A scannable barcode was intentionally integrated into the layout to provide quick, seamless access for passersby, bridging physical signage with digital engagement while maintaining clarity, balance, and brand consistency.