CircuSculpt™ Lymphatic Program

I led the creative direction and development of Circusculpt, a signature lymphatic wellness program created to elevate the spa’s treatment offering and introduce a new client experience. From conceptualizing the program name and visual direction to designing the supporting campaign assets, I developed a cohesive brand system that positioned the three lymphatic treatment options as a premium wellness journey. The creative approach focused on clear communication, elevated aesthetics, and strategic storytelling to educate clients and drive engagement.

Social Media Posts
I developed the creative direction for the Circusculpt social media launch, featuring an introductory hero post followed by treatment-focused content for the Sculpt & Define and Detox lymphatic offerings. The visuals used body-mapped typography to communicate each treatment’s benefits in a unique and engaging way, creating a seamless blend of education, storytelling, and elevated wellness branding.

Lymphatic Facial Brush Packaging
Developed the packaging experience for the Circusculpt lymphatic facial brush, creating a cost-conscious yet elevated product presentation using a cellophane bag paired with a custom informational display card. The front of the card introduced the product through branded visuals and messaging, while the back provided educational guidance on proper facial lymphatic techniques, transforming the packaging into both a product insert and client education tool. The design extended the Circusculpt wellness experience beyond the treatment room by encouraging continued engagement and at-home care.

Reception Counter Display
Created a foamcore countertop display for the reception desk showcasing the available CircuSculpt™ package options. Designed as a point-of-sale conversion tool, it provided clients with a clear overview of membership packages following their lymphatic treatment, encouraging package upgrades and supporting client retention through an accessible, visually engaging format.

In-Room Mini Signage
Created a series of 4” x 6” acrylic in-room signages to promote Circusculpt offers and treatment experiences. The designs highlighted the complimentary lymphatic brush incentive and Detox Dynamics treatment with an integrated QR code, creating engaging, easy-to-access touchpoints that encouraged client awareness and bookings.

In-Store & Exterior Signage
To extend the Circusculpt campaign beyond digital platforms, I created a promotional poster highlighting the limited-time Sculpt & Define offer. The design focused on creating an immediate visual impact while communicating the treatment’s value, blending luxury wellness aesthetics with clear promotional messaging to attract attention and inspire action.