Chai Magazine
Inspired by the cherished rituals of our elders, who perfected the art of sipping chai while absorbing the wisdom of the daily newspaper, Chai Magazine was created as part of an editorial design course to capture that same sense of comfort and inspiration.
Designed to bring joy to South Asian women and women of color alike, each page offers a warm cup of inspiration—a thoughtful blend of lifestyle, entertainment, fashion, and decor. The content reflects unique experiences and passions, aiming to celebrate culture and community in a meaningful way.
Presented are four different concepts for the main title treatment, each exploring unique styles and visual approaches with the corresponding cover imagery options.
These options helped determine the best way to represent the publication’s tone and personality.
The Cover: A Visual Invitation
The cover of Chai Magazine was carefully designed to reflect the essence of South Asian beauty, culture, and modernity. Through thoughtful color choices, typography and imagery, I aimed to create a striking yet warm visual that draws readers in while honouring the essence and contemporary style. This cover sets the tone for the content inside—celebrating identity, creativity and the rich tapestry of the community.
Curated Connections
The advertising featured throughout Chai Magazine is thoughtfully selected to resonate with our audience’s passions and cultural interests. This spread highlights a Netflix South Asian show, reflecting our commitment to showcasing stories and brands that celebrate and elevate the diverse experiences of the community. Every ad in the magazine is intended to create meaningful connections and inspire readers beyond the pages.
Spotlight on South Asian Beauty Brands
Chai Magazine features a range of articles highlighting beauty products by South Asian-owned brands—a celebration of innovation rooted in culture.
This layout was designed to echo the richness and vibrancy of South Asian aesthetics, using warm tones and clean spacing to let each product and story shine.
Rituals of Togetherness and Solace
My intent with Chai Magazine is to inspire readers to slow down and savour these simple yet powerful rituals–connecting us to our roots and to each other, one cup at a time.
This spread highlights Kashmiri chai, inviting readers to explore a recipe that honours tradition and warmth. Inspired by the way our grandparents would enjoy a quiet morning with chai and the newspaper, this feature encourages both meaningful gatherings and peaceful solitude. The design reflects the balance, blending nostalgia with vibrant culture.
Cover Feature
This spread shines a light on Deepika Padukone, whose talent and grace embody the modern South Asian spirit. Through intimate portraits and a candid interview, the publication explores her journey, inspirations and cultural narratives she champions.
Designed to capture vibrant energy and timeless elegance, this feature sets the tone for Chai Magazine’s celebration of identity, creativity and empowerment.