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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Swarovski x Wicked Pop-Up</image:title>
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      <image:title>Web Design - Clime</image:title>
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      <image:title>Web Design - Clime</image:title>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding</loc>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/habibi-grand-opening</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening - Make it stand out</image:title>
      <image:caption>Business Card Design Custom business cards were designed to reflect the brand identity refresh for Habibi Spa that reflect the brand’s modern, elevated aesthetic. Clean typography and minimal layout were paired with gold foil accents to add a touch of luxury and sophistication. The use of gold foil not only created visual impact but also reinforced the spa’s premium feel. These cards were crafted to leave a lasting impression while staying true to the brand’s refined and calming visual identity.</image:caption>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/2586d285-9b55-49ee-a0a9-6c972a41dc86/Scratch+Card.png</image:loc>
      <image:title>Brand Identity - Habibi Spa: Grand Opening - Make it stand out</image:title>
      <image:caption>Scratch-Off Cards As a part of the event marketing strategy for the reopening, I designed custom scratch-off cards to surprise and delight attendees. Each card offered a chance to win a unique service or promotional offer, creating an interactive moment that extended the brand experience. These cards served as both a playful incentive and subtle advertising tool—reinforcing the spa’s refreshed identity while encouraging future visits and social media engagement.</image:caption>
    </image:image>
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      <image:title>Brand Identity - Habibi Spa: Grand Opening - Make it stand out</image:title>
      <image:caption>Branded Round Labels Custom round labels were created to serve as cohesive branding elements across all event packaging—from food and florals to goodie bags and takeaway items. Designed to be versatile and visually consistent, these labels acted as elegant seals while reinforcing the new brand identity. Their minimal, thoughtful design added a polished touch to every detail, helping unify the overall event experience and extend the brand across all physical touchpoints.</image:caption>
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  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/brand-manual</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/32ee583d-43b0-4672-828a-0748c203f081/Pink_Brand+Manual.png</image:loc>
      <image:title>Brand Identity - Brand Manual - Make it stand out</image:title>
      <image:caption>The manual is designed to be bold, cohesive, and easy to navigate, reflecting Pink’s distinctive artistic identity. Thoughtful use of typography, color, imagery, and layout creates a clear visual hierarchy, while consistent design elements ensure the guide functions as a unified and engaging reference for the brand.</image:caption>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/annual-report</loc>
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    <lastmod>2026-01-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768975630195-LHV86RGKZSF934X49Z8O/Pandora_Annual+Report.png</image:loc>
      <image:title>Brand Identity - Annual Report - Make it stand out</image:title>
      <image:caption>The report is designed to be visually engaging and highly readable, using structured layouts, clean typography, and cohesive color treatments to reflect Pandora’s brand identity. Thoughtful data visualization and hierarchy guide the reader through key insights, making complex information accessible while maintaining a polished, professional aesthetic.</image:caption>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/chai-magazine</loc>
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    <lastmod>2026-02-04</lastmod>
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      <image:title>Brand Identity - Chai Magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748322203852-NLB9Q6YOQ8KQNLGT2BIH/Cover-2.jpg</image:loc>
      <image:title>Brand Identity - Chai Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748322206226-6D28XTFTIPOG7K3WOW2Q/cover-3.jpg</image:loc>
      <image:title>Brand Identity - Chai Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748322208151-T4WETIYHCNQPLTTSWGJP/Cover-4.jpg</image:loc>
      <image:title>Brand Identity - Chai Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/bf462446-3deb-418c-91d7-bc25c88b92a7/cover-chai.png</image:loc>
      <image:title>Brand Identity - Chai Magazine - Make it stand out</image:title>
      <image:caption>The Cover: A Visual Invitation The cover of Chai Magazine was carefully designed to reflect the essence of South Asian beauty, culture, and modernity. Through thoughtful color choices, typography and imagery, I aimed to create a striking yet warm visual that draws readers in while honouring the essence and contemporary style. This cover sets the tone for the content inside—celebrating identity, creativity and the rich tapestry of the community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/57ae3428-e3b3-44de-89d5-e54ce726f3aa/m-4.png</image:loc>
      <image:title>Brand Identity - Chai Magazine - Make it stand out</image:title>
      <image:caption>Curated Connections The advertising featured throughout Chai Magazine is thoughtfully selected to resonate with our audience’s passions and cultural interests. This spread highlights a Netflix South Asian show, reflecting our commitment to showcasing stories and brands that celebrate and elevate the diverse experiences of the community. Every ad in the magazine is intended to create meaningful connections and inspire readers beyond the pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/f99d132c-0eab-40f4-a05b-15e3165c5314/m1.png</image:loc>
      <image:title>Brand Identity - Chai Magazine - Make it stand out</image:title>
      <image:caption>Spotlight on South Asian Beauty Brands Chai Magazine features a range of articles highlighting beauty products by South Asian-owned brands—a celebration of innovation rooted in culture. This layout was designed to echo the richness and vibrancy of South Asian aesthetics, using warm tones and clean spacing to let each product and story shine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/c426cd1e-104a-4d82-a86a-0341d65dfbd9/m2.png</image:loc>
      <image:title>Brand Identity - Chai Magazine - Make it stand out</image:title>
      <image:caption>Rituals of Togetherness and Solace My intent with Chai Magazine is to inspire readers to slow down and savour these simple yet powerful rituals–connecting us to our roots and to each other, one cup at a time. This spread highlights Kashmiri chai, inviting readers to explore a recipe that honours tradition and warmth. Inspired by the way our grandparents would enjoy a quiet morning with chai and the newspaper, this feature encourages both meaningful gatherings and peaceful solitude. The design reflects the balance, blending nostalgia with vibrant culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/59ed5f45-d731-4f5b-9c95-07c3f47ffb5a/m3.png</image:loc>
      <image:title>Brand Identity - Chai Magazine - Make it stand out</image:title>
      <image:caption>Cover Feature This spread shines a light on Deepika Padukone, whose talent and grace embody the modern South Asian spirit. Through intimate portraits and a candid interview, the publication explores her journey, inspirations and cultural narratives she champions. Designed to capture vibrant energy and timeless elegance, this feature sets the tone for Chai Magazine’s celebration of identity, creativity and empowerment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/label-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/28b15187-00b7-40a0-8734-f5c662c3352b/Grace-Cover.png</image:loc>
      <image:title>Brand Identity - Grace: Label Redesign - Make it stand out</image:title>
      <image:caption>Design Intent The goal was to redesign the label to better showcase the unique ingredients of each sauce variety and attract modern consumers within the demographic, without losing the authenticity of the original brand. Keeping the existing logo for brand recognition, I reconstructed the label layout and introduced vibrant, detailed imagery of key ingredients to create a more dynamic and appetizing presentation on the shelf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/ac766a86-bf6b-418f-9897-510cc9757362/Original-Label.png</image:loc>
      <image:title>Brand Identity - Grace: Label Redesign - Make it stand out</image:title>
      <image:caption>The refreshed labels use bold, appetizing visuals of peppers and complimentary ingredients that communicate flavour profiles clearly and attractively. Clean typography and improved text hierarchy ensure important information is easy to read, while the color palette aligns with the sauce’s heat level and flavour character.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/b5add999-9779-4c32-afef-c217a419b7fb/S1.png</image:loc>
      <image:title>Brand Identity - Grace: Label Redesign - Make it stand out</image:title>
      <image:caption>Original Hot Sauce Label Redesign The redesign of the Original flavour focuses on bold simplicity—highlighting the sauce’s strong, classic heat with a cleaner layout and vivid imagery. The design balances tradition with a modern look, helping the product stand out while staying true to it’s roots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/ca8adbf8-0172-4a63-bc86-e3624c9584d0/Scotch+Bonnet.png</image:loc>
      <image:title>Brand Identity - Grace: Label Redesign - Make it stand out</image:title>
      <image:caption>Yellow Scotch Bonnet Label Redesign The label focuses on capturing bright, fiery personality of the Yellow Scotch Bonnet pepper. I used bold yellow hues and fresh ingredient visuals to emphasize its distinct flavour. The design brings energy to the shelf while maintaining cohesion with the rest of the line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/61d5f01c-7623-4c57-9ede-b6fcfbd54c19/Garlic+Sauce.png</image:loc>
      <image:title>Brand Identity - Grace: Label Redesign - Make it stand out</image:title>
      <image:caption>Garlic Sauce Label Redesign The Garlic flavour redesign highlights the savoury aromatic notes of this variety. The layout stays consistent and clean with the rest of the line, while giving the garlic the spotlight it deserves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/emir</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/05320e9d-29fe-4b99-ad85-45327b16c867/EMIR-PRODUCT.jpg</image:loc>
      <image:title>Brand Identity - Emir Beard Oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748487972784-3KH1B6YI1867512F1BWB/EMIR.png</image:loc>
      <image:title>Brand Identity - Emir Beard Oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748488351273-WOFII44PKL2SXDBQRD71/_MG_8006-3.jpg</image:loc>
      <image:title>Brand Identity - Emir Beard Oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748488362250-NX2N9GM2A4KL64S439CQ/_MG_7227-2.jpg</image:loc>
      <image:title>Brand Identity - Emir Beard Oil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748488352931-NY0EVJNW5EIQQQ3D11XD/_MG_8036-3.jpg</image:loc>
      <image:title>Brand Identity - Emir Beard Oil</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/3-brothers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1f5625a1-5452-4d82-9a06-11800162ac98/3_Brothers-B.jpg</image:loc>
      <image:title>Brand Identity - Real Estate Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770103766542-BONXBMRWIIUPU90TXJ75/3_Brothers-W.jpg</image:loc>
      <image:title>Brand Identity - Real Estate Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770104835008-24QV28Q6OYKXFMOSVTMU/_MG_0476-3.jpg</image:loc>
      <image:title>Brand Identity - Real Estate Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/455f248e-f737-4ee5-b4a4-c9db7a835435/BC-3Brothers.png</image:loc>
      <image:title>Brand Identity - Real Estate Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/3451e1dd-7859-4a5e-95ac-cd76b4f4054c/3Brothers-Flyer.png</image:loc>
      <image:title>Brand Identity - Real Estate Brand Identity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Financial+Reporting</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/User+Experience+Design</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Typography+%26+Layout</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Product+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Editorial+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Event+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Visual+Identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Corporate+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Print+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Brand+Activation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Creative+Direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Guest+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Financial+Product+Design</loc>
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    <priority>0.5</priority>
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  <url>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Data+Visualization</loc>
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  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Infographic+Design</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Brand+Communication</loc>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Consumer+Experience</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/category/Label+Design</loc>
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  <url>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Editorial+Design</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Brand+Systems</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Visual+Identity</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Brand+Activation</loc>
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  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Print+Design</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Creative+Direction</loc>
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  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Infographic+Design</loc>
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  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Consumer+Experience</loc>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Startup+Branding</loc>
    <changefreq>monthly</changefreq>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Label+Design</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Package+Design</loc>
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  </url>
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    <loc>https://www.thatssoraiyah.com/portfolio-branding/tag/Label+Redesign</loc>
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  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/habibi-mothers-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770106077430-55C2WGFRLEL1NYCY4JJ9/_MG_7768-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Mother’s Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770106077279-CD6PIQNPBMXYCVTKR0RL/_MG_7805-4.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Mother’s Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770106072981-BNJT7R3IY10P5ISW28HA/_MG_7840-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Mother’s Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770106074936-6ZKRV5A1CGJ5AOMISK5N/_MG_7822-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Mother’s Day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770106074048-ZG0YXSQUHQ6EQ4GMOVUT/_MG_7846-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Mother’s Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/habibi-grand-re-opening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748467943531-BSUDGKM7VBHX426FBPBH/IMG_7487-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748467943676-QCK5F2084OOXACFI6H22/IMG_7484-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748468098637-VF88CV83LKS4H9FUVZQM/IMG_7616-2.jpg</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/2586d285-9b55-49ee-a0a9-6c972a41dc86/Scratch+Card.png</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748468591377-AH7OAPKUXM73J0FFLKZB/Newspaper.png</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/ff4ce1e3-2dae-4dd9-9973-f41c44344f23/Gold+Foil+Business+Card.png</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/42203ebc-8946-428a-a600-903ad7dd36da/Labels-1.png</image:loc>
      <image:title>Experiential Design - Habibi: Grand Re-Opening</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/adam-alyssa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/352f681f-ad7d-45cd-905a-5d014d6ccf35/Alyssa.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/dee401e8-c431-4221-a054-16605f63ef09/Movie+Poster_Inclusive.png</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa - Make it stand out</image:title>
      <image:caption>A custom poster was designed, inspired by the original “It’s a Wonderful Life” movie artwork. Reimagined with the couple as the stars, the poster mimicked the vintage illustration style, bringing a romantic, cinematic feel to their special day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/a049bb96-3880-4b32-8525-73514427f404/AA-0945.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/49f85f98-5d19-41cb-b1e7-b6a1ee137383/AA-1429.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/35796e07-50ed-498c-a0f1-57d694aa4dd4/AA-0961.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/8a89163c-7d50-497d-812e-02bda101f0d5/AA-1436.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1b435420-c4dc-4dee-ba51-4fd0c3c7f0a8/AA-0642.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/3899825c-9354-4abc-a812-df6bbba41f51/AA-1043.jpg</image:loc>
      <image:title>Experiential Design - Adam &amp;amp; Alyssa</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/charlotte-spajama</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/a83049c7-9ce9-43e0-859c-49b4f3042af1/Spajama-mock.jpg</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party - Make it stand out</image:title>
      <image:caption>Mood Board A playful blend of soft pastels, spa-inspired details, and rainbow accents created to capture the fun, beauty, and whimsy of Charlotte’s special day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/46f8ad4d-86da-4f79-a1cb-68b8664f74b7/Charlotte+Invitation.png</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party - Make it stand out</image:title>
      <image:caption>Custom Invitations To set the tone for Charlotte’s party, I designed vibrant, playful invitations that perfectly matched the theme. Featuring a pastel palette and spa-inspired elements, the e-invites invited guests to a day of beauty and fun—giving a joyful first glimpse of the celebration to come.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748326304058-ADTVAFZNLQKVLAY7TU17/_MG_1070-2.jpg</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748326740057-X7IE6MRXGNCMH7HKZWXM/_MG_1045-2.jpg</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748326936819-VTEEZL6XKP2NALS08KFH/_MG_0935-2.jpg</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748326841745-6394IUY5DCTJYZBJEQRL/_MG_0887-2.jpg</image:loc>
      <image:title>Experiential Design - Charlotte’s Spajama Party</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/renee-lalita</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748328880153-ZPP63LMIV5B7REUHCBJE/IMG_2726.JPG</image:loc>
      <image:title>Experiential Design - Renee &amp;amp; Lalita</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748328852090-K5EQTD5W1ZSKX6T53HRK/IMG_2728.JPG</image:loc>
      <image:title>Experiential Design - Renee &amp;amp; Lalita</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748328852086-DFWZBEFLV60GYN0I0BJ5/IMG_2727.JPG</image:loc>
      <image:title>Experiential Design - Renee &amp;amp; Lalita</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748328801323-ZKH6I3HQYJK8UYTFBPS6/IMG_2730.JPG</image:loc>
      <image:title>Experiential Design - Renee &amp;amp; Lalita</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748328802496-DR5ZQPGNPF36Z6FAUVQ0/IMG_2741.JPG</image:loc>
      <image:title>Experiential Design - Renee &amp;amp; Lalita</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/jayden-milestone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/f1dab2bc-49ca-44d7-bcba-fe737b1c823b/Screenshot+2024-01-07+at+12.16.25%E2%80%AFPM.png</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday - Make it stand out</image:title>
      <image:caption>A first look at the digital invitation created to announce Jayden’s birthday, setting the visual tone with elegant typography. The design laid the foundation for the event’s overall aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748329397961-ZUM9PVTB2RWRFDYX2HQE/IMG_2882.JPG</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748329412614-785640P22ZHI5RD7UXQS/IMG_2880.JPG</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748329382202-3FKVAS3EJKSA6R0C8W3I/IMG_2878.JPG</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1748329405155-2GLPWZ60Y48AJEJ947PX/IMG_2881.JPG</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/8858e9d9-0e54-444e-b2d4-51f4e6b85bdd/Final_Milestone+Chart.png</image:loc>
      <image:title>Experiential Design - Jayden’s 1st Birthday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Print+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Event+Styling+%26+Decor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Creative+Direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Spatial+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Experiential+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Visual+Storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Wedding+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Event+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/category/Milestone+Birthday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Print+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Brand+Activation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Creative+Direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Event+Styling+%26+Decor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Guest+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Spatial+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Experiential+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Visual+Storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Wedding+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Event+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/portfolio-experiential/tag/Milestone+Birthday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/new-client-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768982457432-BUDC7N1TSDD7WK6G544Y/IG-VIP.png</image:loc>
      <image:title>Marketing - New Client Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768982457433-Y2NGWENDAEYCDHXTZ3OI/NCO-IG.jpg</image:loc>
      <image:title>Marketing - New Client Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/3596c3c5-d023-49f8-9f63-7214044d2ae7/NCO-Poster.png</image:loc>
      <image:title>Marketing - New Client Campaign - Make it stand out</image:title>
      <image:caption>The outdoor signage was designed at a 24" × 36" scale to maximize visibility in high-traffic areas, with clear hierarchy and bold messaging to capture attention at a glance. A scannable barcode was intentionally integrated into the layout to provide quick, seamless access for passersby, bridging physical signage with digital engagement while maintaining clarity, balance, and brand consistency.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/referral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/403a5568-54a4-478d-926b-57c7ab3c4f18/RC-2.png</image:loc>
      <image:title>Marketing - Habibi Referral Program - Make it stand out</image:title>
      <image:caption>The Habibi Referral Cash features a sleek, modern aesthetic with dimensions modeled after actual currency, making it easy to carry in a wallet. The design balances clarity and style, clearly communicating the monetary incentive while maintaining a polished, premium feel. Every detail— from typography to layout was crafted to ensure the card feels both functional and visually appealing, creating a tangible piece that enhances the client experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768907549602-JN7A76WB0A7N34GX50BB/Screenshot+2026-01-20+at+6.07.52%E2%80%AFAM.png</image:loc>
      <image:title>Marketing - Habibi Referral Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768907547592-U5R2N65HFUFZLFOOB6JV/Screenshot+2026-01-20+at+6.08.32%E2%80%AFAM.png</image:loc>
      <image:title>Marketing - Habibi Referral Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/a74606e5-0276-4535-9a00-6390fb6dfc33/Referral+Cash-Instagram.png</image:loc>
      <image:title>Marketing - Habibi Referral Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/educational-infographics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/cfc0abcd-e1af-4d0d-9896-80077638d1a5/Thyroid.png</image:loc>
      <image:title>Marketing - Educational Infographics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/395add50-4c9a-4308-b35e-6e730e80aaec/Circadian-Infographic.png</image:loc>
      <image:title>Marketing - Educational Infographics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/signage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/3bf51d9c-815f-4299-9f96-be2dab51c93b/Elta_Banner-2.jpg</image:loc>
      <image:title>Marketing - In-Store Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770107690483-7YK0GH2T4TLMRGCCUX25/Kia-Banners.jpg</image:loc>
      <image:title>Marketing - In-Store Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1768982615520-S9JST2SY357S9QA2O514/NCO-Poster.png</image:loc>
      <image:title>Marketing - In-Store Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770107972841-RZSOPHL9QX3RNTIZISWO/HS-Autumn+Banner.png</image:loc>
      <image:title>Marketing - In-Store Signage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/683524a6389a6163e1ee2ac5/1770107691989-QN8CKQ1PF7VSI2MEMJZU/Crystal-Collection-IG-Content.jpg</image:loc>
      <image:title>Marketing - In-Store Signage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/category/Creative+Direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/category/Layout+%26+Hierarchy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/category/Visual+Storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/category/Promotional+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.thatssoraiyah.com/marketing/category/Campaign+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
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